You Were Never Meant to Be Average.
Somewhere along the way, you traded the life you actually wanted for the one that was easiest to explain to other people. This book is the long way back to the first one, told by someone who nearly lost the chance to take it.
The real, unfiltered story of the near-death experience that rewired how Edward sees every choice he makes.
A tested framework for discipline, mindset, healing, wealth, and leadership, built from lived experience, not theory.
The exact moment "average" stopped being a habit and became a decision he refused to make again.
Practical exercises you can start using today, not someday.
A free chapter you can start reading in the next two minutes
You Were Never Meant to Be Average.
Somewhere along the way, you traded the life you actually wanted for the one that was easiest to explain to other people. This book is the long way back to the first one, told by someone who nearly lost the chance to take it.
The real, unfiltered story of the near-death experience that rewired how Edward sees every choice he makes.
A tested framework for discipline, mindset, healing, wealth, and leadership, built from lived experience, not theory.
The exact moment "average" stopped being a habit and became a decision he refused to make again.
Practical exercises you can start using today, not someday.
18 chapters moving from personal to relational to operational to eternal, covering the full architecture of a life, not just one corner of it
Born in an ICU, Not a Boardroom
This book wasn't written from a mountaintop or a quiet office with a view. It was built in a hospital bed in Los Angeles, in the ICU, tubes still in, machines still beeping, in the hours after Edward Rodarte chose to come back from the edge of death.
He'd spent his whole life training for a moment he didn't know was coming. Selling candy at seven years old. Working swap meets at ten. Learning margins and mindset at thirteen. Elected to city council at twenty-one. Eventually, mayor. None of it was an accident. But it took a near-fatal car accident and a choice made in a coma to show him what all of it had actually been for.
Fuck Average is not another self-help book full of quotes on walls. It's a real, tested framework for anyone who has been cracked open, betrayed, lied to, or lost, and showed up anyway. For the parent trying to find their footing. For the person who is done waiting for permission to live.
Born in an ICU, Not a Boardroom
This book wasn't written from a mountaintop or a quiet office with a view. It was built in a hospital bed in Los Angeles, in the ICU, tubes still in, machines still beeping, in the hours after Edward Rodarte chose to come back from the edge of death.
He'd spent his whole life training for a moment he didn't know was coming. Selling candy at seven years old. Working swap meets at ten. Learning margins and mindset at thirteen. Elected to city council at twenty-one. Eventually, mayor. None of it was an accident. But it took a near-fatal car accident and a choice made in a coma to show him what all of it had actually been for.
Fuck Average is not another self-help book full of quotes on walls. It's a real, tested framework for anyone who has been cracked open, betrayed, lied to, or lost, and showed up anyway. For the person who is done waiting for permission to live.
what you WILL GeT
This Isn't Motivation. It's a PLAYBOOK.
Eighteen chapters. Four domains of a full human life. Personal, relational, operational, eternal.
Every part earning the next.
You'll get a framework, not a feeling.
This book moves through discipline, mindset, grief and loss, identity, leadership, performance, spirituality, money, and legacy, in that order, so nothing gets skipped.
You'll see exactly where "average" became your default.
Edward breaks down why average was never a verdict on your potential, it's just what happens when life makes your choices for you instead of you making them yourself.
You'll understand that comfort is the danger, not the pain.
The book argues that misery forces change, but comfort just lets you stay, and shows you how to stop mistaking one for the other.
You'll walk away with a tested playbook, not a pep talk.
This comes from someone who wrote it through therapy, through physical pain, through an actual near-death experience, not from a place of theory.
whO THIS BOOK IS FOR
This book is for the parent trying to find their footing after realizing they got some of it wrong. For the father who is finally ready to become the man his kids needed all along.
For the mother who has been carrying more than her share, silently, for too many years. For the adult child still carrying wounds from their own upbringing.
It's for anyone who has been betrayed, lied to, or knocked down, and kept showing up anyway.
For the person who has started a hundred plans and finished none of them, not from lack of ability, but from lack of structure.
For anyone whose gut keeps whispering the same word: enough. Enough coasting. Enough waiting for permission. Enough calling comfort a finish line.
This isn't a book for people looking for a quick fix or another quote to screenshot. It's for people ready to do the actual work of building something different, chapter by chapter.
what you WILL GET
This Isn't Motivation. It's a PLAYBOOK.
Eighteen chapters. Four domains of a full human life. Personal, relational,
operational, eternal. Every part earning the next.
You'll get a framework, not a feeling.
This book moves through discipline, mindset, grief and loss, identity, leadership, performance, spirituality, money, and legacy, in that order, so nothing gets skipped.
You'll see exactly where "average" became your default.
Edward breaks down why average was never a verdict on your potential, it's just what happens when life makes your choices for you instead of you making them yourself.
You'll understand that comfort is the danger, not the pain.
The book argues that misery forces change, but comfort just lets you stay, and shows you how to stop mistaking one for the other.
You'll walk away with a tested playbook, not a pep talk.
This comes from someone who wrote it through therapy, through physical pain, through an actual near-death experience, not from a place of theory.
take a look inside
A preview of what's waiting for you in the full book.
See for yourself why this isn't just another book with quotes on a wall. Every chapter earns its place. Personal, relational, operational, eternal, this is the full architecture of a life that isn't running on default.
Take a look inside before you get your copy.
take a look inside
A preview of what's waiting for you in the full book.
See for yourself why this isn't just another book with quotes on a wall. Every chapter earns its place. Personal, relational, operational, eternal, this is the full architecture of a life that isn't running on default.
Take a look inside before you get your copy.
About The Author
Edward Rodarte is the host of the Fatherhood Voices podcast and the author of "Healing the Inner Brat," "Corporate Gangsters," and "Distressed."
In October 2024, a near-fatal car accident put him in a coma, and in the middle of it, he was given a choice most people never have to make consciously: stay, or go. He chose to stay. "Fuck Average: Life's Real Playbook" is what he brought back.
Through his podcast and his books, Edward has walked alongside thousands of people reclaiming their stories and breaking generational cycles of neglect, addiction, and shame.
This book is his most direct work yet, the playbook he built in an ICU and has spent every day since living by.
About The Author
Edward Rodarte is the host of the Fatherhood Voices podcast and the author of "Healing the Inner Brat," "Corporate Gangsters," and "Distressed."
In October 2024, a near-fatal car accident put him in a coma, and in the middle of it, he was given a choice most people never have to make consciously: stay, or go. He chose to stay. "Fuck Average: Life's Real Playbook" is what he brought back.
Through his podcast and his books, Edward has walked alongside thousands of people reclaiming their stories and breaking generational cycles of neglect, addiction, and shame.
This book is his most direct work yet, the playbook he built in an ICU and has spent every day since living by.
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Average is comfortable, and that's exactly why it's dangerous. The playbook for something different is already written. All that's left is you choosing to get it.
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